Insights
Notes from the lab
Thoughts on designing and building SaaS products, from research and workflows to design systems and engineering.
Why Your SaaS Site Is Invisible to Google and ChatGPT
Client-side apps ship an empty HTML shell that search engines and AI crawlers can't read. Here's how we found the problem on our own site, and fixed it with Next.js.
Design Systems for Early-Stage SaaS: When to Build One (and When Not To)
A design system can save a growing product or sink an MVP under premature process. A founder's framework for knowing which situation you're in.
Design Tokens: One Source of Truth for Design and Code
Colors, spacing, and type drift apart when Figma and the codebase each keep their own copy. How we set up design tokens as one source of truth, so design and engineering stay in sync as the product grows.
Get Cited by ChatGPT, Claude, and Perplexity: AEO for SaaS
Search is shifting from blue links to AI answers. Here's how to make your SaaS the source those answers quote: the technical foundation and the content patterns that get picked up.