From concept to product

We partner with founders to build thoughtful apps and websites, connecting strategy, design, and engineering from the start. We'll help you with an early idea, a rough prototype, or an existing product you're ready to take further.

affordit.ca
The affordit home page: an income field, and the rent, home price, and savings figures it produces
affordit.ca · Designed & built by Aster Lab

Clear thinking, put to work

We bring product strategy, design, and development together to solve the right problems and build things people enjoy using. Get help where you need it, with support beyond launch.

MVP Development

We take your idea from first sketch to a real, working product your first customers can sign into, built on foundations that grow with you.

Product Design

End-to-end design for SaaS: user research, thoughtful flows, and polished hi-fi interfaces that cover every state of your product.

Frontend Engineering

Fast, accessible frontends, crafted with the care that keeps them reliable and easy to build on as your product evolves.

Design Systems

Tokens, components, and friendly documentation that keep your growing product beautifully consistent as your team and feature set expand.

AI Product Features

MCP-powered tools and thoughtful LLM features that genuinely help your users, designed with intention and woven naturally into your product.

SEO & AEO

We build your site to rank on Google and get cited by ChatGPT, Claude, and Perplexity: static-generated, structured, and fast.

A small team in your corner

We're the type of studio that works closely with our customers, users, and each other. Design and engineering work together from day one, shaping products that feel intuitive, dependable, and ready to grow.

More about us
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What clients ask

A few common questions and answers on what to expect when working with us. If you want to know more, just ask.

  • What kinds of products does Aster Lab build?

    We design and build SaaS web apps, mobile apps, and product websites to help take early ideas from concept to launch.

  • Do we handle both design and development?

    Yes. Design and engineering work together from day one, so nothing gets lost in a handoff between designers and engineers.

  • How does a typical project run?

    We start with a short discovery phase to understand your users and goals, then move through design and development in small increments. You see working software early and often.

  • What does a project cost?

    We don't publish a rate card as everything depends on the scope. After an initial call we can send a proposal with a defined scope and price for the first milestone, so you know exactly what you're committing to before anything starts.

  • Do we work with an existing product or team?

    Absolutely. While we specialize in zero-to-one builds, we also help teams rethink an existing product, design and ship new features, or add design and engineering capacity alongside an in-house team.

What are you working on?

Tell us about your idea or product: what it is, who it's for, and what stage it's at. We can help you figure out what your next milestone could include.

Schedule a free consultation